MARKETINGPERFORMANCE · SEO · SOCIAL · ANALYTICS

Course details

Digital Marketing

Don't just learn marketing — generate attention, leads & growth.

BeginnerLevel
42 Hours+Hours
3 MonthsDuration
820+Students

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Taught by Kabir Desai · Digital Marketing Mentor

CertificateIncluded on completion

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Project-based learning

Build real work you can show in interviews.

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Lifetime access

Revisit lessons anytime after you enroll.

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Mentor support

Learn with guidance from industry experts.

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Career-ready skills

Practical modules aligned to real roles.

Overview

What this course covers

A 3-month professional program (12 weeks, 2–3 live classes/week) with campaign labs and an industry capstone. Path: Strategy → Brand → Content → SEO → Paid Ads → Social → Analytics → Growth.

Outcome

Finish with practical skills and a portfolio-ready project in Digital Marketing you can use for jobs, freelancing, or your next role.

Skills

What you'll learn

Performance marketing foundations
Brand & content systems
SEO that ranks and converts
Paid ads that scale
Social media growth loops
Analytics for measurable growth

Audience

Who this course is for

Beginners

Starting Digital Marketing from scratch and want a clear path.

Students & grads

Building a portfolio and interview-ready skills.

Working pros

Upskilling into marketing roles with practical projects.

Before you start

Prerequisites

Basic computer and internet skills
Curiosity and consistency to practise weekly
Open to learners of every background

Syllabus

Curriculum overview

12 modules · week-by-week topics · labs · certificate on completion

01Week 1: Fundamentals

Phase 01 · Foundations & Organic Growth — map how customers find and buy.

Topics covered

Funnel
4Ps
Channels

Lab: Persona & journey map

02Week 2: Branding

Define a clear brand system and publish a simple presence.

Topics covered

Identity
WordPress

Lab: Brand framework

03Week 3: SEO Basics

Find search demand and structure pages that can rank.

Topics covered

Keywords
On-page SEO

Lab: Keyword map

04Week 4: Advanced SEO

Audit sites for technical and local search opportunities.

Topics covered

Technical SEO
Local SEO
Audit

Lab: SEO audit

05Week 5: Content

Plan and write content that attracts and converts.

Topics covered

Copywriting
AI tools

Lab: 30-day content plan

06Week 6: Social Media

Build organic social systems that stay consistent.

Topics covered

Instagram
LinkedIn

Lab: Social calendar

07Week 7: Google Ads

Phase 02 · Performance Marketing — run paid search with control.

Topics covered

Search
Display
Bidding

Lab: Search campaign

08Week 8: Meta Ads

Launch and optimise Meta acquisition campaigns.

Topics covered

Targeting
Retargeting

Lab: Meta campaign

09Week 9: Funnels

Improve conversion with funnel design and testing.

Topics covered

CRO
ROAS
A/B testing

Lab: Lead funnel

10Week 10: Analytics

Measure what matters and attribute traffic correctly.

Topics covered

GA4
KPIs
UTMs

Lab: KPI dashboard

11Week 11: Email & CRM

Build nurture sequences that turn leads into customers.

Topics covered

Sequences
Automation

Lab: Email workflow

12Week 12: Growth Strategy

Integrate channels into a growth plan and finish the capstone.

Topics covered

Affiliate
ORM
Capstone

Lab: 90-day growth plan

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After the course

You'll walk away ready

By completing this course, you will have the practical skills and a portfolio project in Digital Marketing to confidently move forward in your career.